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Align your business with the Festival’s established brand values of inclusion, creativity, diversity and celebration


Sponsorship Opportunities

Picture your business or brand reaching over 250,000 people at the event and during the lead up. The opportunities to sponsor the River Festival 2024 are vast and are designed to meet all corporate budgets. Want the chance to sponsor an area of the Festival or festival activities, or fancy a corporate marquee in a prime on-site location? Take a look at the packages available in our Sponsorship pack.

Packages are awarded on a first come, first served basis, so get in touch with the Event Team to register your interest before it’s too late.

And don’t forget, the sooner you sign up the more exposure your brand or business will receive!

Become a River Festival Sponsor

Trading Opportunities

For trade, catering, confectionary and slush opportunities, follow this link . For information on bars please contact

The value of becoming a River Festival sponsor

  • Align your business with the Festival’s established brand values of inclusion, creativity, diversity and celebration
  • Spectacular hospitality opportunities for clients, stakeholders, employees and business partners
  • The opportunity to form links and meet with key Bedford stakeholders and businesses
  • Engage your employees through team building activities such as the Raft Races and Dragon Boat Races
  • Ability to promote your brand directly to a huge local and regional audience
  • Opportunity for up to a year of promotion and visibility on Bedford Borough Council’s digital platforms
Example sponsor banner at the river festival



The 2024 Bedford River Festival will include countless river activities, seven live music and performance areas, the Sports Island, the Vegan lounge, the Festival of Motoring, the wonderful offerings of craft and trade stalls, food and drink, and inclusive area for our SEND community plus so much more.

If you can’t find what you’re looking for on this web site, please contact the Events Team at to discuss how you can get involved.

Become a River Festival Sponsor

Sponsors and Partners

Gallagher Developments is a strategic land promoter with experience dating back over 50 years and, as a master developer, has delivered thousands of homes, employment land, schools, and community facilities across Bedfordshire. Gallagher Developments continue to work to deliver sustainable communities across Bedford Borough in order to provide much needed homes and wider communities.

Sir Tony Gallagher, Chairman of Gallagher Developments said, “We are delighted to again sponsor and support the Bedford River Festival which we know brings joy to thousands of people. We hope everyone has a great time”.