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Bedford River Festival is postponed until 17th July 2021 as a coronavirus precaution. Find out more...

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Sponsorship Opportunities

Picture your business or brand reaching over 250,000 people at the event and during the lead up, potentially for a whole year! The opportunities to sponsor the River Festival 2021 are vast and are designed to meet all corporate budgets. Want the chance to sponsor an area of the Festival or festival activities, or fancy a corporate marquee in a prime on-site location? Take a look at the packages available in our Sponsorship pack.

Packages are awarded on a first come, first served basis, so get in touch with the Event Team to register your interest before it’s too late.

And don’t forget, the sooner you sign up the more exposure your brand or business will receive!

Become a River Festival Sponsor

Trading Opportunities

For trader opportunities, follow this link .     For Catering, Bars, confectionery and Slush opportunities, follow this link.

The value of becoming a River Festival sponsor

  1. Align your business with the Festival’s established brand values of inclusion, creativity, diversity and celebration.
  2. Spectacular hospitality opportunities for clients, stakeholders, employees and business partners.
  3. The opportunity to form links and meet with key Bedford stakeholders and businesses.
  4. Engage your employees through team building activities such as the Raft Races and Dragon Boat Races.
  5. Ability to promote your brand directly to a huge local and regional audience.
  6. Opportunity for up to a year of promotion and visibility on Bedford Borough Council’s digital platforms.
Example sponsor banner at the river festival



A flexible approach...

The 2021 River Festival will include countless river activities, six live music and performance stages, the Arts, Heritage and Sports Villages, the wonderful offerings of the Continental Market and the spectacular fireworks, plus so much more.

Make sure you keep the 17th & 18th July free in your diaries so that you don’t miss out on any of the action

2021 could be the year your business brings a unique touch to the Bedford River Festival – don’t miss out on this incredible opportunity!

If you can’t find what you’re looking for on this website, please contact the Events Team at to discuss a bespoke package to suit your business requirements.

Become a River Festival Sponsor


Our Sponsors

Wainwright Golden Beer is a refreshingly rewarding crafted golden beer. A perfectly refreshing drink if you enjoy your beer lightly hopped…or even if you are a lager drinker who welcomes an easy drinking lightness of style. Wainwright has won numerous brewing awards and is currently the No1 Golden Cask beer in the UK. Our brand campaign “Find Your Mountain” was launched in 2017 to champion those who relish the outdoor life and strive to achieve personal goals however large or small.